免费国产黄页不收费

免费国产黄页不收费

00852-27108200
More comfortable, more energy saving, more secure intelligent life
ADVANTAGE
CONTACT US

免费国产黄页不收费

  • telephone:(00852)-27108200
  • e-mail:james.zhou@uniauto-elec.com
  • Room:Rooms 1318-19, 13/F, Hollywood Plaza, 610 Nathan Road, Mongkok, Kowloon, Hong Kong.
ABOUT US
As the largest domestic distributor of - is committed to create a global mix distributor pioneer, through comprehensive one-stop electronic components supply chain features solution, improve manufacturers supply chain management, to help manufacturers in research and development, procurement, production, logistics, warehouse, all kinds of level, reduce the cost of funds, to shorten the delivery date.
Uniauto Electronics
Online message, tell us your needs!
More comfortable, more energy saving, more secure intelligent life
SERVICE
More comfortable, more energy saving, more secure intelligent life
NEWS
  • TDK co., LTD (Tokyo stock exchange (code: 6762) introduced the modular flexible assembly technology CeraLink FA type capacitor, further expand the mature CeraLink ™ capacitor product lineup. The new type of capacitor USES a space-saving design in which two, three or even ten identical capacitors are connected in parallel on the same terminals to increase the capacitance. CeraLink FA type capacitors provide rated voltages of 500V DC, 700V DC and 900V DC, with capacitance values between 0.5 F and 10 F, depending on the rated voltage and number of capacitors. These based on PLZT (lead lanthanum zirconate titanate (PZT) ceramic capacitor has a unique window, which implements the allowable working temperature up to 150 ° C. The fa-type capacitor has a width of 7.4mm and a height of 9.1mm, with a length of 6.3mm, 9.3mm or 30.3mm. Despite their small size, they can absorb up to 47 ARMS of ripple current.Switch in parallel with ultra-low is a major advantage of the ESR (equivalent series resistance), within the scope of 0.1 to 1 MHZ frequency, the ESR significantly less than 10 m Ω. ESL (equivalent series inductance) is extremely low even at a minimum of 3nH inductance. With the weak parasitic effect, CeraLink capacitors are very suitable for converter topologies based on fast switching semiconductors (such as GaN or SiC), and the overcharge voltage during conversion is significantly lower than that of conventional capacitor technologies. In addition, CeraLink capacitors can easily meet special requirements in terms of size, current capacity, and temperature.The main applicationFast switching of dc link or buffer capacitance in a converterMain features and benefitsRated voltage range: 700V DC... 900 v DCCapacitance range: 0.5 F... (including 10 FParasitic effect is lowSuitable for fast switching semiconductor (such as GaN or SiC) based converter topologyIf you need to know this product for more information, please contact the sales department cn.tdk-electronics.tdk.com/ceralink

    MORE
  • Industry leading rated voltage 40 V: can be connected with 12 V car batteryA newly developed metal core with an inductance of 4.7 H at 1MHz is capable of operating at A maximum current of 1.6 ASmall size: 2.5mm x 2.0mm x 1.2mmComply with aec-q200 standardInductor: miniature thin film metal power inductor for ADAS applicationsFebruary 12, 2019TDK corporation (TSE:6762) has introduced the TFM252012ALVA thin film metal power inductor, which can be directly connected to the 12 V car battery, while maintaining a small size. New development of the inductor current rating of 1.6 A, inductance is 4.7 mu H, to resist the severe environmental temperature, working temperature range for - 55 ° C to + 150 ° C (including spontaneous heat caused by the heating), so it is especially applicable to automobile power circuit. Due to the use of magnetic metal core, the size of the new TFM252012ALVA inductor is 2.5mm x 2.0mm and the height is 1.2mm. Mass production of the product will begin in February 2019.So far, there is no thin-film metal inductor * that can be connected to the 12 V car battery and occupy less than 9mm2 of space. The newly developed TFM252012ALVA series USES the unique material technology and structural design of TDK to realize the rated voltage of 40v, occupying less than 9mm2 of space, so it can be used in the power circuit directly connected to the 12v car battery.Nowadays, more and more electronic control units are installed in cars to power various control functions and realize other functions such as in-car information communication and automatic driving. As the number of automotive ECU's required to implement ADAS** increases, so does the number of inductors in the power circuits used in these units. However, due to the increasing number of components and limited installation space, there is a growing demand for small electronic components with high performance and reliability. TDK meets the needs of such markets through new TFM2520ALVA series and other products.TDK will continue to work on miniaturization of automotive power circuit modules by expanding its product lineup with different sizes and inductance values, thus providing inductors suitable for a variety of designs and applications.* one of the products with the best performance in the industry: the inductor with metal magnetic material as core material, occupying no more than 9 mm2 of space and rated voltage of 40 V** advanced driving assistance systemThe main applicationADAS, power train, vehicle information (entertainment) system, various automotive ECU and other equipmentMain features and advantagesThe rated voltage is 40 V, which can be used in the power circuit directly connected to the 12 V car batteryUsing the newly developed metal core, it is able to work at A high current of up to 1.6aApply to - 55 ° C to + 150 ° C of wide temperature rangeThe main dataType inductance [H]Maximum dc resistance at 1MHzIsat Ω [m]  [A] [A] ItempMaximum standardTFM252012ALVA4R7MTAA 4.7 20% 200 1.9 2.2 1.6 1.8* Isat: 30% reduction based on inductance* * Itemp: based on the spontaneous heat lead to 40 ° C temperature rise

    MORE
  • New Flexible Consumption Model Supports Everything-as-a-Service Approach for Digital EnterprisesSAN JOSE, Calif., Feb. 19, 2019 (GLOBE NEWSWIRE) -- Broadcom Inc. (NASDAQ: AVGO) today announced that Barclays, one of the world’s largest transatlantic consumer and wholesale banks, has signed a strategic agreement as a Portfolio License Agreement (PLA) customer, enabling them to drive significant savings with state of the art technology to transform their digital infrastructure. Broadcom PLA is a new offering designed to reduce complexity, while providing maximum choice and flexibility, to enterprise customers who are looking for a simplified way to purchase, deploy and manage their digital enterprise software solutions. Barclays selected PLA to help support a multi-year, cross-organizational initiative to streamline its IT operations, while reducing complexity and cost, in order to speed time to market for value-added customer applications.Traditionally, enterprise software is purchased and consumed either as single, static purchase by the customer on a perpetual or Software-as-a-Service (SaaS) license basis. While both approaches have been employed for a number of years, they present certain challenges that hinder business progress and stifle innovation, such as the inability to employ new technologies with minimal risk and a lack of consolidation of IT resources. Because of this, modern enterprises are increasingly looking towards everything-as-a-service (XaaS) and flexible consumption models to help them advance in today’s hyper-competitive marketplace. Recent studies also show that organizations are employing XaaS to help support digital transformation initiatives and adopt agile practices, which helps to drive faster development cycles that leads to continued innovation. According to a report published in 2018 by Deloitte Insights, “…Eight in 10 companies report that XaaS gives them quicker access to the latest technologies and innovative capabilities.”1Covering a broad set of solutions within Broadcom’s Enterprise Software Division, the PLA was developed to directly address customers’ most pressing challenges, including cumbersome license management and renewal processes, as well as stringent compliance and security requirements.“As a transatlantic consumer and wholesale bank, with global reach that offers a wide range of products and services, Barclays is at the forefront of technology, especially when it comes to deploying applications internally to provide the services our customers expect,” said Mark Ashton-Rigby, Group Chief Information Officer, Barclays. “Having the ability to access Broadcom’s industry-leading Enterprise Software portfolio provides us with the flexibility and predictability we need to deliver on our digital transformation initiatives.”Broadcom’s PLA is a simplified, scalable, flexible approach that gives customers the opportunity to leverage trusted, robust, full-stack software solutions from Broadcom spanning the entire software development lifecycle from Business and Agile Management to Intelligent Automation and AI-driven operations, with enterprise-scale Continuous Testing and Security.The Broadcom PLA delivers a number of customer benefits, including:Predictable annual costs, even if usage expandsLower overall costs for a full spectrum of enterprise software solutionsSimplified maintenance, upgrade and renewal processes“Broadcom’s PLA speaks directly to our goal of modernizing IT and helping our customers get the most out of their technology investments,” said Hock Tan, President and Chief Executive Officer, Broadcom Inc. “We heard from our customers loud and clear and set out to create an offering that alleviates the challenges associated with the traditional software consumption model. I’m excited about the potential for our PLA to shake up the software status quo and enable customers to be more nimble and efficient with the solutions they use.”The Broadcom PLA is available now to strategic accounts worldwide. For more information on Broadcom PLA, please contact your regional Broadcom sales representative.

    MORE
  • ompany’s Aggregation, Access and Front-haul Switches are Specially Designed to Meet the Stringent Requirements of 5GSAN JOSE, Calif., Feb. 25, 2019 (GLOBE NEWSWIRE) -- Broadcom Inc. (NASDAQ:AVGO), today announced the completion of its 5G switching portfolio, designed to enable the deployment of end-to-end networks that consolidate all radio and fixed-line traffic onto a standard, Ethernet-based infrastructure. The six devices that make up this portfolio – Monterey, Quartz, Qumran2a, Jericho2, Jericho2c and Ramon – are designed for switches with capacities greater than 100 Tbps and offer the complete feature set needed to meet the stringent performance demands of new Ethernet-based 5G New Radios (NR) and base stations.            The 5G build-out is expected to require an increase in capacity of the mobile network by a factor of ten or more along with a simultaneous tightening of key requirements for each segment of the network – front-haul, mid-haul, and backhaul. Broadcom’s mobile networking chips are purpose-built to address the needs of each segment:For front-haul applications, the Monterey and Quartz devices provide low latency, CPRI mapping, nanosecond-precision synchronization and IEEE 802 Time-Sensitive Networking (TSN) support.  For the mid-haul segment, Qumran2a offers an optimum feature set that includes network slicing, nanosecond-precision synchronization, TSN and FlexE interfaces compliant with the specifications of Sliced Packet Network (SPN) and ITU G.mtn.  For backhaul environments, Jericho2, Jericho2c and Ramon enable low-latency, TSN-enabled switching platforms that scale to over 100 Tbps and support a full 5G feature set, thus allowing seamless integration with Qumran2a-based mid-haul networks.All products in this portfolio share a set of common application programming interfaces (APIs) with other Broadcom switching products via the Broadcom Software Development Kit (SDK), thus minimizing development effort and accelerating system introduction. The devices in this portfolio have been designed to work seamlessly together to meet the cost, capacity and performance requirements of 5G, and their availability as merchant silicon will significantly improve supply-chain economics and enable new business models.“The completion of this product portfolio is a key milestone on the road to 5G,” said Ram Velaga, Senior Vice President and General Manager, Switch Products Division at Broadcom. “The availability of a complete chipset for end-to-end 5G networks will allow network operators and their suppliers to develop and deploy future-proof infrastructure in a timely and cost-effective way. Today’s announcement not only solidifies Broadcom’s position as a market leader in carrier-class radio networking components, it also demonstrates our deep commitment to 5G innovation and strategic R&D investment.”Key Features and Benefits of Broadcom’s 5G Switching PortfolioTo address the wide range of bandwidth and technical requirements for 5G networks, Broadcom has developed a comprehensive portfolio of products with a broad range of features. Each device in the portfolio implements an optimal subset of these features to address the needs of a particular node in the network:Nanosecond-scale Synchronization – Integrated, high-resolution synchronization that is compliant with 5G specificationsCPRI-to-Ethernet Bridging – CPRI encapsulation, which enables direct connection to LTE radiosIEEE Time-Sensitive Networking (TSN) – Protects high-priority traffic from interference by lower-priority background trafficHierarchical Network-slicing – Provides service isolation in converged networksSliced-packet Networking (ITU-T G.mtn) – Controls latency and jitter for end-to-end servicesIP/MPLS Transport – Scalable, protocol-independent solution for carrier networksUltra-fast Switching – Minimizes per-hop latency for critical trafficScalability – Extensive set of options scaling up to 50 Tbps in switching capacityMerchant Silicon – Enables new supply-chain economics and enables new business models            For more information on Monterey, Quartz, Qumran2a, Jericho2, Jericho2c or Ramon, please contact your Broadcom sales representative or visit www.broadcom.com.

    MORE
  • Finally, renesas announced today that it will buy chipmaker Intersil for $3.22 billion in cash, adding to a global flurry of semiconductor acquisitions. Renesas, which owns 40 percent of the world's microcontrollers, said it would complete the deal by June 2017.As growth in computers and smartphones has slowed, the semiconductor industry has responded to the big challenges ahead with a wave of mergers and acquisitions, and a return to areas of great growth, such as automotive electronics.By the end of 2015, renesas had $2.6 billion in sales of automotive electronics chips, according to Gartner, representing 9.1% of global sales, behind the new NXP and infineon.In response to surging demand for automotive chips, renesas also announced plans to halt the sale/closure of its kumamoto plant. Renesas has announced that it will shut down the microwave component business while it's still profitable and expects to shut down production and supply of microwave components in the summer of 2018. In response to the decision to close the microwave components business, renesas explained: "although the business is profitable, we have not invested in the development of technology and products in recent years; Most of our microwave components will be further integrated into system LSI.Intersil was founded in 1967 as HarrisCorporation, headquartered in silicon valley, California, USA. It is an established leader in the design and manufacture of high performance analog semiconductors. Intersil has advanced technology in the wireless network market, power supply semiconductor market, etc.Renesas pointed out that Intersil mainly provides power control chip and analog chip r&d/manufacturing/sales services to industries, automotive, aerospace and other markets that focus on reliability and performance, with annual revenue of about 520 million us dollars and profit ratio of over 20%.In the field of automotive chips, which is a key business of renesas, due to the popularity of autonomous driving and electric vehicle (EV), the number of chips needed to be carried by each car increases sharply, and the demand for high reliability chips held by Intersil also increases. Therefore, it is expected to strengthen the automotive chip business by acquiring Intersil.The conclusion of this deal also declared the failure of Maxim's bidding for Intersil.According to the source, Maxim has been looking for a deal. But Maxim itself has been in the middle of the acquisition rumors."The profit-boosting effect of this acquisition will be very limited," said one analyst. "it depends on how renesas manages Intersil, and there is a lot of risk of impairment for renesas."The nikkei report, global automotive chip market size of about 3 million yen, while the Dutch grace wisdom pu Semiconductor (NXP Semiconductors NV) in 2015 car maker Freescale Semiconductor (Freescale Semiconductor), Germany's infineon InfineonTechnologies (AG) and the 2015 acquisition of the company, make originally the global leading factory r SaYing closed fell to third, but after the acquisition of Intersil the renesas, its market share will surpass infineon, challenge pu.Attached is the list of mergers and acquisitions in the first half of 2016:Earlier, we had a paper named "what other targets can be acquired in the semiconductor industry". In fact, to understand this problem, we might as well simply follow some data disclosed so far and track the current situation.Rob Lineback, an analyst at IC Insights, said 2016 would be the second or third largest year in history for semiconductor acquisitions, after a landmark year in 2015 that saw $105 billion of semiconductor acquisitions, including chip, device and materials suppliers.He noted that, excluding renesas' potential $3 billion acquisition of Intersil, semiconductor acquisitions in 2016 have so far amounted to $50 billion. The largest of these was softbank's $32 billion cash acquisition of ARM, and ADI's $14.8 billion cash-and-stock acquisition for Linear was typical. Lineback added.List of 2016 acquisitionsA careful review of the 2016 m&a, we will find a phenomenon, that is, the acquisition will not be aimed at the whole company, but from the business, targeted."A lot of the deals are being done for product lines, or focusing on where the product is going and getting rid of businesses that don't fit into the company's strategy." Lineback said. Many of these were "fish off the hook" in the 2015 acquisition.One notable example was broadcom's sale of its wireless IoT business to Cypress after being acquired by Avago. NXP after the acquisition of freescale, its standard products business spin-off is another representative acquisition.At the same time, MaxLinear was busy acquiring businesses that it spun off after big acquisitions, which it did with its broadband wireless business and broadcom's wireless infrastructure.As acquisitions break down, which companies have which businesses, and which parts of those companies have the most leverage, become more complex.To help clarify these intertwined relationships, EETIMES conducted a detailed analysis of recent mergers and acquisitions, hoping to help you understand the current situation of semiconductors:oftbank buys ARMIn the biggest deal so far this year, Japan's largest telecoms operator bought the world's most successful IP provider, sending shockwaves through the semiconductor industry.Masayoshi son, softbank's CEO, is known around the world for his long-term business vision, preferring to make ARM the core of softbank's business in the next three to 10 years rather than see the investment as a byproduct of softbank's "brutal" growth.Even before softbank took over, ARM had expanded its IP product line into cars, graphics, computer vision and other high-growth markets.Back in May, ARM paid $350 million for Apical, which is known in the industry for providing superior graphics and embedded computer vision IP. ARM hopes the acquisition will provide stronger IP for the next generation of cars, security systems, robotics, mobility, consumer electronics, smart buildings and any business that requires image processing.ADI acquisition of LinearIn July, ADI bought rival Linear for $14.8 billion in cash and stock.Vincent Roche, ADI's CEO and chairman, called the deal "the right transaction to take place at the right time in the simulation industry."Both ADI and Linear are among the top 10 suppliers of analog chips in the world, and they have complementary product lines. Linear's strength in power management, in particular, spurred ADI's acquisition of Linear, a longtime semiconductor analyst told reporters.In an earlier interview, ADI's CTO and senior VP Peter Real pointed out that power supply will be the focus of industry attention.As an example of the post-merger landscape, Peter Real cites an era of software-defined power, polymorphic energy collection, and numerous innovative applications of IoT. Their cooperation will drive this trend forward.In march, ADI also bought a Swiss company called Snap Sensor SA, which focuses on highly innovative visual sensing technologies, before making the acquisition. The acquisition strengthens ADI's lineup of iot sensors.Snap Sensor, founded in 2011, is one of the products of an eight-year research effort at the Swiss electronics and microtechnology center.Microchip acquisition of AtmelIn January, Microchip Technology and Atmel signed an agreement to acquire Atmel for $8.15 per share, bringing the total purchase price to $3.56 billion. Atmel's valuation, including debt, is only $3.4 billion.Atmel also received offers to buy Dialog semiconductor and Cypress, both based in the UK, but ended up in the arms of Microchip and ended talks with Dialog.Microchip also bought analog chip supplier Micrel for $839 million last year.Microchip's acquisition spree stemmed from the company's established strategy. Steve Sanghi, CEO and chairman of the company, once said, "the company's continued focus on acquisitions and mergers and acquisitions (m&a) will significantly increase the company's revenue, which cannot be matched by the company's independent growth in the past few years."Chinese consortium jianguang capital acquired NXP's standard products businesNXP, a Dutch semiconductor company, sold its standard products business to a Chinese consortium, CGN, in June for $2.75 billionNXP's standard products division provides discrete components such as logic devices and MOSFET. In 2015, the division's revenue hit $1.2 billion, blowing up a fifth of NXP's total revenue.The transfers include fabs in the earlier stages, including those in Manchester, England, and Hamburg, Germany. There are also back-end facilities in guangdong, Malaysia and the Philippines.According to market watchers, NXP will focus more on the automotive electronics business later.Wolfspeed acquired by infineonIn July infineon said it would buy the Wolfspeed power and radio frequency unit of Cree for $850 million. It is also a typical example of a precision division acquisition by a semiconductor company.It's an attractive deal for infineon, which will bring Wolfspeed's silicon carbide wafer substrate business to the board.Wolfspeed, located in the triangle research park, n.c., USA, has been owned by Cree for nearly three decades and is one of the leading suppliers of silicon carbide power devices and silicon-based gallium nitride rf power solutions.Its core competencies include silicon carbide wafer substrate manufacturing and silicon carbide wafer substrate manufacturing for rf power devices containing single-crystal gallium nitride layers. These core competencies, together with more than 500 highly skilled employees and a strong intellectual property portfolio that includes approximately 2,000 patents granted or pending, complement the technology and resources acquired by infineon through its acquisition of international rectifier in early 2015. Wolfspeed's silicon-based portfolio is the ideal complement to infineon's portfolio.Pierric Gueguen, an observer of Yole Developpement, also pointed out that through this acquisition, infineon owns the manufacturing process of many SiC devices and becomes the market leader of this process. He also believes that infineon will continue to follow up SiC's acquisition to consolidate its market position in the coming years. This holds an important place in the new era, such as 5G.Next-generation cellular infrastructure systems such as 5G will use frequencies up to 80 GHz. Only advanced compound semiconductor devices can achieve the required efficiency at such high frequencies. Silicon-based gallium nitride devices support higher component integration and have significant advantages at operating frequencies up to 10 GHz. Silicon carbide based gallium nitride devices can achieve maximum efficiency at frequencies up to 80 GHz. Both technologies are important for a new generation of cellular infrastructure systems. Wolfspeed will make infineon the industry's most extensive supplier of rf power components.The acquisition will advance infineon's "product to system" strategy. In addition, infineon will be able to accelerate the adoption of silicon carbide and gallium nitride components in the first target markets -- including electric transportation, high-end photovoltaic inverters, ev charging facilities, and cellular infrastructure rf power modules.Cypress semiconductor acquired broadcom's wireless IoT businessAnother example of a business-focused acquisition is Cypress semiconductor's acquisition of broadcom's IoT unit, which it paid $550 million for this year.The deal gives Cypress access to broadcom's WIFI, bluetooth, Zigbee and other IoT product lines and businesses, including broadcom's WICED brand and the developer ecosystem.In an interview with Stephen DiFranco, head of IoT business at Cypress, we learned that the IoT business after Cypress will tend to be dominated by broadcom's team. The new team includes 450 employees from across the board and 50 former members of Cypress's Internet of things business (Cypress has 7,000 employees).But Cypress's new iot business has yet to issue its latest iot roadmap.The new division overlaps Cypress's own bluetooth business. Broadcom's own bluetooth team has a 40nm BLE and WIFI chip, and is already working on a 28nm product.Broadcom still owns the patents for its bluetooth and WIFI chips, although the division has been sold to Cypress. "Cypress is only authorized to make wireless chips," DiFranco said. Broadcom still has the right to apply these wireless technologies to set-top boxes, wireless access points, PCS and tablets, DiFranco added.SONY acquired Altair semiconductorsJapan's SONY paid $212m for Altair semiconductor, an Israeli private company that specialises in LTE chipsets.The deal sends a clear signal that SONY is interested in developing a new type of cell-based sensor component.Altair claims its LET chipset has been connected to millions of devices worldwide. In the future, the company will also attack the Internet of things market by providing LTE chipsets, which will be another profit growth point.With Altair's technical blessing, SONY will be able to offer devices with both sensing and communication capabilities, which will be a new LTE solution.China consortium buys Exar's Integrated Memory Logic Limited (iML)

    MORE
  • This is an era when big data looks down on the Internet, the Internet looks down on the software industry, and the software industry looks down on the hardware industry. However, TI made a different sound with the slowly rising stock price:Moreover, the soaring dividend per share of TI increased from 0.49 in 2009 to 1.52, more than doubling.Last but not least, xie bing, senior vice President of global sales and market application of Texas instruments (currently, Chinese people hold the highest position in a top IC company, and their graduation also starts from sales).Each company is looking for something different, and Texas instruments is looking for something stronger, not just bigger. If you look at our cash flow per share over the last five years, we have cagr of 15-16 percent. So what Texas instruments is after is stronger, which is stronger from the technology, from the ability to serve customers, from the generation of cash flow.After watching the above beautiful performance of TI, the evaluation of its high is not too much. In such a good growth momentum, why TI will adjust the distributor strategy? In (I), the macro causes are proposed, and this issue will focus on TI's own causes.1. TI products are not as strong as expected.Steve Anderson of TI said that the professional technology of TI is mainly reflected in three core areas: one is power management, the other is analog signal chain, and the third is sensor or sensing technology. And pack all three together, bringing them all together through wireless connectivity and embedded processing power.It can be said that TI is very comprehensive, but it cannot be said to be the first in many subdivision fields. Admittedly, TI's power management chip is good, but there are local competitions such as MPS/Infenion/NXP/Silergy, etc. In sensors, it cannot surpass Bosch, and it is not as well-known as Broadcom on wireless. Besides ST, it has a large number of competitors embedded. To borrow the words of a senior r & d engineer friend: "TI products are relatively low-end, but the performance is better.As for the new IC company, first of all, it needs to make a single breakthrough, and second of all, in order to meet the needs of the project customers, the so-called baoshan baohai. Therefore, to maintain the market share of TI, more efforts must be made. At the same time, soon entered the era of the Internet of things, sensors wireless embedded in the future of the three imagination space growth plate, in their own products are not so hard, the promotion efforts must go up.2. The printing machine cannot stop.Texas instruments (TI) is a transnational semiconductor design and manufacturing company. With over 100,000 analog IC and embedded processors, the company is unique in that it combines software, tools and the industry's largest sales/technical support team. -- this is TI's positioning of itself.The positioning indicates that TI is a self-established and self-operated wafer factory and sealing factory. If the factory does well, it is a printing machine; if it does badly, it is a baby to worry about.The positioning shows that most of TI's products are simulated. Different from the production outsourcing strategy of digital IC, the simulated IC manufacturer will not Fabless, and the production capacity will become the key to success or failure. Large-scale production capacity, cheap equipment and advanced technology will also have a huge price advantage.TI wafer fab is 300mm: RFAB and DMOS6In China, TI pays special attention to the automotive and industrial fields. These projects are large and stable, but these fatty meats are not unique to TI, and the competition is very big. Besides the relationship and product, price and service support, they are also very important. In particular, orders for such projects can ensure the full load operation of the upstream fabs. Only when the capacity of the fabs is stable can the economic benefits be achieved. Therefore, I believe that TI should pay attention to all the details in these two fields.In manufacturing, big orders are king.Capital is not allowed to decline.As we all know, laomei's capital capacity is particularly outstanding. In 2011, TI's capital market performance after the acquisition of China with 6.5 billion us dollars played a triumphant role, such as the two beautiful pictures at the beginning.Now TI is a giant elephant, with global revenues of $13 billion in 2015. Sustained growth will not be easy, especially in the first quarter of 2016, when a 5% decline was seen.In the first quarter of 2016, the top 20 global semiconductor suppliers saw revenue fall 6 percent from the same period last year, according to IC Insights. It shows that the overall environment is not so good.The pressure on capital is relentless and forward-looking. After a poor start to 2016, if you want to maintain a compound annual growth rate of 24% in dividends, you need to increase revenue and cut expenditure. Under the circumstances of general market performance in the environment, the adjustment of distributor policy is unexpected, but also in reason.As stated in explanation of reason 1 and 2, TI is required to present itself in many cases based on the reasons of its products and market.In 2011, after the acquisition of China, TI has a sales team of more than 2,500 people, which is more than the sales and technical support team of any competitors in the industry. Believe this a few years can have add without decrease only, since oneself person is so much, still rely on what distributor? !Let's take a look at TI's offline and online preparation in recent years, which indicates that TI's dependence on authorized distributors is becoming weaker and weaker.First, look at the offline preparation.Ms. Hu yuhua, President of Texas instruments (TI) China and Dr. Ahmad Bahai, chief technical officer of TI, attended Texas instruments' "thirtysomething, starting from" core ", 2016 Chinese New Year media interview not long ago. 2016 is the 30th year for TI to enter China. In the past 30 years, TI has achieved a lot together with over 18,000 Chinese customers in China. From the initial two employees till now, TI has set up sales and market application branches in 18 cities in China, as well as 4 r&d centers, 1 product distribution center and 1 manufacturing base integrating wafer manufacturing, packaging and testing. TI has done a lot with China in the past 30 years.TI has had a lot of cooperation with China from the perspective of talent cultivation since very early in China. The university plan of TI has expanded the influence of TI products among students. Since 2006, with the transformation of TI products, a new strategic layout has been started to expand the coverage of customers. On the one hand, it established its branches in China, and at the same time began to further localize its talents. In the 18 branches of TI, the managers and employees are basically local. Since 2006, the number of TI branches has increased to 13, and now there are 18 branches in total. These branch companies have set up branches in dongguan, changsha, shenyang, zhuhai and other secondary cities except in big cities such as hangzhou and chengdu. (it has more Office in China than many distributors)Since 2010, TI has established four research and development center in China, is the Beijing, Shanghai, shenzhen and chengdu, research and development in China is also a strategic layout, only for research and development also closer to the market, to develop suitable for customers in China and the Chinese market need, innovative products, to the Chinese customers do have product innovation, and make them achieve success. In addition, TI also has a PDC product distribution center in Shanghai.In 2010, TI had 8,000 customers, and by 2015 it had 10,000 customers. Now it has 18,000 customers in China and 100,000 products. Such success is inseparable from TI's overall sales strategy and China's market layout. In 2015, TI set up a research and development center and a manufacturing center.From the above information, it can be seen at a glance that TI attaches great importance to and CARES deeply about the Chinese market: from the layout in 2006 to today, from cultivating college students who have not yet graduated from the university to building a huge sales network. In addition to the local research and development and storage of deep, so as to achieve research, production and marketing through-train, than the local IC enterprise localization!In fact, what I admire and fear most is that the continuous and huge university plan will improve TI's influence and brand recognition at the source.Second, online preparation.From TI's publicity PPT, online dragon!Focus on TI online purchase channels1. The self-operated e-commerce TI store has a strong technical implementation. The homepage of TI official website is directly visible with obvious drainage.2. E-commerce cooperation: e-alliance, Digikey, Mouser, 3 foreign elections.3. Supported by a professional search engine, supplyframes in other countries and findchips in China. As far as I know, TI is the biggest finalist in Findchips.The influence of TI on the line of engineers is also discussed.1. Some well-known engineer communities in China all have their special topics, and they are recommended: power supply network, China power grid, non-network, 21IC, yunhan BBS \(if you do, how much network marketing determination!)2. Lots of online video teaching and training: power supply network \21IC\ medium power grid. (it doesn't matter if you graduate from college. TI has convenient video teaching.)3. Online design: my own design platform, Webench, supporting development software, Demo board and Chinese specification book are easy to download.Since I started to study the Internet of components in 2012, I have always seen TI in a prominent position. Such a large investment for a long time will send a message: TI is people-friendly, easy to find and easy to use!TI is also working to make TI.com the starting point and the ending point for design engineers as they choose chips for their systems.TI online has achieved this: in 2015, the traffic to the official website TI.com was more than five times that of its competitors.Finally, two points about invisible competitiveness:1. Another explanation of TI is "Training Institute", which means that working in Texas instruments, we are always exposed to the most advanced technology and do not have to worry about falling behind. Endogenous mechanisms are powerful2. TI, 86 years old, has been in China for 30 years. The big data accumulated over the years must be more professional and powerful than many distributors. With the support of big data, everything is under its control.There's a phrase in business schools that says, "you're either going to be the cost leader or you're going to be different." Review the advantages of TI with these two points.Research, production and sales of one - stop let TI cost leadership.The complete product line and high cost performance make TI distinctive.Strong online and offline layout of the formation of a huge joint force, so that the customer "escape can not escape".Internal show: big data and continuous improvement of internal trainingTo sum up, dare to be the first to make adjustments to distributor strategy.In order to write articles, I read a lot of articles about TI. At this time, in my mind, TI is more like a Wolf in the semiconductor industry. Now, the domestic semiconductor catch up, but the first Wolf did not slack, this PK protracted.At the moment, I do not doubt the authenticity and feasibility of this strategy, because after TI prepared so many, the distributor did not leave much value for him, how cruel!thenTI's model is feasible, but can it work?Can others follow suit?It's time to re-examine the capabilities and values of distributors!

    MORE
少女装美女老师青雪故事性感的女孩摄图网
baiduxml